Are You Loyal to the Truth?

I think people have a minded audience so an audience is hearing two groups and one group is saying we just care about the truth and another group might be saying well we believe what we find comfortable to believe. I think they both kind of believe that the audience won't find that second position as persuasive why not? If you're willing to lie for your group wouldn't that show loyalty way better if you're like I'm willing to lie  for my group or something, he asks. He says it's very striking that we in politics universally make this appeal to truth which has to then speak to something in the audience. It speaks to something in will like when the you know if I do