MBA1883 Extended Interview: John Jantsch- Build Your Ultimate Marketing Engine
The $100 MBA Show
00:00
The Marketing Hour Glass
The marketing hour glass has seven stagesa, no, like trust, tri by, repeat and refer. These are the words that we as buyers all want to go on or interact with you. Once i know who i'm talking to, what's the next step? How do i get them to come to my door? You bet so it goes back to that whole problem solving. We're not going to buy from companies unless we feel like we can trust their solution. It's really the voice of strategy, more than a tactic,. That's how you attract your ideal clients.
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