Putting Extreme Value Into Your Customer Experience

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i think we, when we talk about most people having the perspective of what aggressive patience means and what it means to be putting value out there. You have to ingrain it into your culture of your business. It has to become what your business is and who you are. And if you don't make this part of who you are, forever, you're going to come across somebody that does, and they are going to beat you.

What's the key to building a billion dollar brand? What's going to give you that edge over your competition? The so-called "gurus" will tell you it's the latest hi-tech silver bullet...that new platform or software that will make everything easy & efficient & will streamline & automate some aspect of your business so that customers will just come rolling in. But that's the true. The key is not easy or efficient, but it costs a lot less money & will make you FAR more. What it is? Listen & find out.