The Unique Attributes of Pinterest as a Platform

Jim Boulden: Pinterest is a re-energized company where you have even have companies that are like consumer-packaged good companies that I thought were leaving you, are back. And people literally saying, this is a one-stop destination, not where I begin and then go elsewhere. As we're leaning more and more into those, you're really seeing that start to come through both in the user engagement and on the revenue side with advertisers.