Isn't It a Good Idea?

Schopenhauer assumes that every authentic voice will generate unique thoughts. He contrasts people who seem to be clearly putting on airs with people who are maybe simple, but authentic. Simplicity has always been held as a mark of truth. It is also a mark of genius. Style receives its beauty from the thought it expresses. But with the sham thinkers, the thoughts are supposed to be fine because of the style. And so that paragraph when he starts talking about style at the end, it becomes clear there's a good style and bad style.