The Challenge of Breaking Through the Noise: Authenticity, AI, and Impactful Music

Oleg Stavitsky is co-founder and CEO of Endel, a sound wellness company that utilizes generative AI and science-backed research.

00:00 - Welcome

05:40 - Using AI soundscapes for wellness

11:36 - AI-generated music and its impact on the industry

20:57 - AI-generated music and royalties

30:05 - Universal and Warner embracing functional music 

35:08 - How are royalty deals structured with collaborations?

41:30 - AI as a tool in music creation

46:18 - Does AI-generated music deserve royalties?

53:40 - The new frontier of AI-generated music

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Edited and mixed by Mikey Evans

Music by Brassroots District

Produced by the team at Ari’s Take

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