Jonnie Cahill, CMO of Heineken USA: Buy the Idea
Building Better CMOs and Marketing Leaders
Achieving Marketing Alignment for Brand Success
The chapter emphasizes the importance of aligning the marketing department with the organization's mission to enhance the net promoter score. It showcases a strategy to 'wow' consumers at a music festival through experiential and technological innovations. The discussion delves into challenges in performance and brand optimization, navigating the complexities of beer distribution systems, e-commerce marketing strategies, and the necessity of consistent brand messaging for effective consumer engagement.
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