Jonnie Cahill, CMO of Heineken USA: Buy the Idea
Building Better CMOs and Marketing Leaders
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Achieving Marketing Alignment for Brand Success
The chapter emphasizes the importance of aligning the marketing department with the organization's mission to enhance the net promoter score. It showcases a strategy to 'wow' consumers at a music festival through experiential and technological innovations. The discussion delves into challenges in performance and brand optimization, navigating the complexities of beer distribution systems, e-commerce marketing strategies, and the necessity of consistent brand messaging for effective consumer engagement.
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