For me, I feel... For me, it's your reward. Payouts, yeah. Well, and you think about that. The piece that I always think about when I think about Skinner and behaviorism and that whole field is that they dominated. They felt the psychology for a number of decades. And this radical shift where you stop studying language and memory and emotions and decision making. It was not without its value. We did learn something. You never thought of it that way, but yeah. I think they really, they were a weird cult. But we have to give them some credit."

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