A LOAD OF BS ON SPORT cover image

058: Dave Blakely on building, design & Andy Grove's innovation cliche (Part 1)

A LOAD OF BS ON SPORT

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Using the Human Condition in Design Thinking and User Research

Rituals and habits are one of the most powerful tools that design thinking and empathetic user research can operate. For Google Save, we learned about those rituals. The ritual of getting in and out of a spacesuit was hateful for astronauts because it just took too much time. Sometimes people have rituals forced on them and they hate them. And that led us to prioritize new spacesuit designs which you can get into and out of very quickly.

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