261. Kat Schneider, Founder of Ritual
Hurdle
00:00
The Evolution of Ritual
Ritual was just one multivitamin. Now you go on the site and there's a symbiotic. The line has expanded so much. We started with one multiv vitamin and we built this company online, wanted to earn the trust of the customer. And we did that through traceability, traceable sourcing and science. But I would say even though it's expanded a lot, we've done it really slowly and methodically...with a lot of depth around the science and the sourcing.
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