6min chapter

Monetary Matters with Jack Farley cover image

The Last Mutual Fund Manager Standing | How Eric Crittenden Defied the ETF Boom to Build a $1B Fund

Monetary Matters with Jack Farley

CHAPTER

Navigating Client Acquisition in Financial Services

This chapter delves into a financial firm's targeted client acquisition strategy, focusing on independent financial advisors in smaller cities. It examines the industry's evolving landscape, challenges in mutual fund management, and the impact of technology on client relationships post-COVID-19.

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