2min chapter

Startup School by Y Combinator cover image

How to Talk to Users by Eric Migicovsky

Startup School by Y Combinator

CHAPTER

How to Identify a Problem in a Drop Box?

The goal of this question is actually to extract context around the circumstances in which the user encountered that problem. Try to extract as much information as you can about the the context in which they began solving this problem. The third question is, why was this hard? Why was the circumstance in which a, that student was trying to a work on their, their shared projectr with other folks?

00:00
Speaker 2
This question can help a confirm, or or confirm for you, whether the problem that you're actually working the problem that you're working on, is actually one that real users feel as a pain point, feel
Speaker 1
as something that they actively want to solve in their life. The second question, to the point that i was making earlier about trying to get to specifics rather
Speaker 2
than hypotheticals, is to ask the question,
Speaker 1
tell me about the last time that you encountered this problem. The goal of this question
Speaker 2
is actually to extract context
Speaker 1
around the circumstances in which the user encountered that problem. So for example, in the drop box case, you may be talking to your friend and learn about
Speaker 2
a week ago, a specific time frame. Who were they working with? Which which ama,
Speaker 1
which which class were they working working on? Which am i was thi was computer science problem. Was this a a, an english paper? Try to extract as much information as you can about the the context in which they began solving this problem, so that as
Speaker 2
you develop, as you develop your product, you'll be able to actually reference real life examples
Speaker 1
of past problems that potential users have had, and you can overlay your tion on top of that to see if it would have helped in that particular circumstance. The third question is, why
Speaker 2
was this hard? Why
Speaker 1
was the circumstance in which a, that student was trying to a work on their, their shared projectr their their project with other folks?

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