Humanizing Your B2B Brand
B2B Marketing Exchange
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How Do You Know if You Have a Brand Development Strategy?
Raymond: What are we doing in our data day to enable those connections is superimportant. This is really driving, i think, everything from like the high level messaging strategy all the way down through those different channels and such. We're seeing more virtual hangouts, more round tables. We're trying to do more of those communityd and experiences to kind of bring people together virtually. And it comes down to fundamentally understanding the skills and resources that you have within the organization. E that's a really interesting point. I mean, obviously coveted is that 800 pound gorillo in the om so to speak. But are there any other dynamics that may be impacting betob ends?
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