30 Minutes to President's Club | No-Nonsense Sales cover image

How To Actually Challenge Customers | John Barrows | 30MPC Hall of Fame

30 Minutes to President's Club | No-Nonsense Sales

CHAPTER

Intro

This chapter explores effective strategies for sales representatives to improve client interactions by clarifying decision-making criteria. Techniques such as prioritizing decision factors, preemptively addressing objections, and using layered questioning are discussed to enhance communication and boost deal closure rates.

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