109 - Why B2B Companies Struggle With Organic Content | Demand Gen Live S2 x21
GTM Live
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B2b Seo
Katie: I think a lot of content particularly in the B2B space that's written for SEO is just like hot trash. She says some companies are thinking about pulling out of Google ads because they cost $100 per click, low conversion rates and waste of money. Katie on lost art of segmentation targeting and positioning.
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