Upended work conditions, increased pressure on organizations to perform and the exponential pace of change has put the spotlight on the need for accountability. Our own research has revealed that despite more than 90% of employees agreeing accountability is critical, 97% of managers and employees find it difficult to create. In many organizations, employees view accountability with fear, blame or punishment, a culture of punitive accountability that hinders growth and learning. However, while accountability provides the structure, direction, prediction our brains crave and organizations benefit from; the key is to do it with the brain in mind. Join Dr Emma Sarro and Dr David Rock as they explore the behaviors and expand on the neural underpinnings that embody a culture of proactive accountability, empowering individuals and teams to be accountable, fostering an effective and innovative environment.