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Hook Up Culture
One of the unspoken rules you talk about in hook up culture is that it's really important that the hook up be meaningless. What the students are confronted with is this artificial binary between careless and careful sex. The idea that it's meaningless means that we're also not supposed to care about that person at all. So if they really don't like the person in a romantic way, just hook up once, maybe twice, and then cut it off. And then the third thing they have to try to establish this meaninglessness is to sort of give that person a demotion in their lives afterward.