Snacks 21: Inbound Buying Experience
Stacking Growth | The B2B Marketing Podcast
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Optimizing the Inbound Buying Experience on a Website
This chapter delves into the process of optimizing the inbound buying experience on a website, highlighting the significance of auditing the current process, analyzing data and traffic, and conducting secret shopping exercises for unbiased feedback to enhance form fills, qualification rates, sales handoffs, and overall opportunity stages.
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