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How to Boost Memberships with Promotions | Nate Lagos
Adspend with Ash Melwani and Rabah Rahil
How to Get People to Sign Up for Memberships
Q4: How do you plan promotions? Is it like talking before or after the LTV holidays that you really target and how think through those? Yes. So we launched memberships the same time we launched coffee, right? We lost the grind. Yeah. Coffee grinds with collagen in it. And so what we did was we launched it at the same time saying if you sign up for a membership, you'll get the coffee for free. Now on our end, the coffee, the cogs are relatively low. But on their value, the perceived value is like, all right, this is $20 bag of coffee,. I'm getting free shipping, 25% off site wide
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