2min chapter

Thinkers & Ideas cover image

Corporate Explorer with Andy Binns and Charles O'Reilly

Thinkers & Ideas

CHAPTER

Innovation in a Large Corporate Environment

Big organizations, at least conceptially, ought to be more innovative than small they have more resources. You only have to look at companies like microsopt and fuji film in japan to see large companies that had really quite transformed themselves. So an essential book is about innovation. There are many books on innovation. But if you bull it down, what are the the novel claims of this book that youare making about the nature of innovation in a large corporate context? What's the essence of your message?

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