12min chapter

Afford Anything cover image

Noah Kagan: 48 Hours to Entrepreneurship — Your Million Dollar Weekend [GREATEST HITS WEEK]

Afford Anything

CHAPTER

Engaging Customers for Business Success

This chapter emphasizes the importance of directly engaging potential customers to validate business ideas before launch. The speaker shares personal anecdotes about leveraging connections and the challenges of asking for money, highlighting the proactive strategies necessary for entrepreneurial success. By discussing practices like pre-selling tickets and gathering feedback, they illustrate how understanding customer needs can minimize risks and lead to successful ventures.

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