How to Make Tiny Habits Work

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"I ask an extraordinary story. But of course, like it can't, it can't," not everyone's lives can be transformed, he says. "If people don't truly make the new habit tiny, me, they're doing it the old way that doesn't work." If you refuse to celebrate, well, you're refusing to wire in the habit", Dr. John adds.

BJ Fogg is a pioneering research psychologist and founder of the iconic Behavior Design Lab at Stanford which has taught everyone from the founders of Instagram to the leading technology ethicist Tristan Harris. In this episode Fogg speaks to Carl Miller about his new book Tiny Habits, how he cracked the code of habit formation and the potential dangers of unleashing behaviour design on the world. See more about the book here: https://www.amazon.co.uk/Best-Sellers-Books/zgbs/books

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