Inclusive Decision-Making to Drive Product Retention by Netflix Director of Product and Twitch VP of Product
The Product Podcast
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Leaning Into Your Localized Culture to Increase Engagement and Acquisition
"We recognize at first you need to understand what's culturally relevant among customers," she says. "The second criteria is, what's the opportunity to differentiate your product from your competitors that makes you more authentic?" She adds: "Last but not least, is the opportunity to build a sense of belonging and community."
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