3min chapter

Marketing Against The Grain cover image

Customer Acquisition Has Changed: A New Approach For 2022

Marketing Against The Grain

CHAPTER

Is Google a Good Product Anymore?

Customer acquisition was the leverage over the last ten years of how you grew a business. But customer acquisition is not just harder, it is getting harder every day. The problem for marketers is they are really going to deliver on some called search er intent. In the main segment f the show, we can talk about all the ways you might want to think about acquiring differently in the future.

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