Tennis Balls - Trinity

We had a product, but we didn't really know how to et and marrying that with insights around what consumers really care about. And wilson didn't necesarily have the best way of answering that problem for consumers. But recognizing the tennis balls pick up a lot of room and land fills. They're not easily recycled. So this new product called trinity, was able to be packaged in a basic paper board package that was made from recycled paper and could be easily recycled. It's a great story, and it's heavily endorsed on tour by a lot of pro athletes who certainly have their own cause marketing challenges.