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Netflix’s UFC Gamble & ESPN’s Streaming Calculus

The Varsity

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The Streaming Sports Shift

This chapter explores the recent growth of a streaming platform fueled by international audiences and entertainment programming, rather than sports. It analyzes the implications for sports leagues as streaming giants prioritize standout events over extensive rights acquisitions, while also discussing Netflix's potential interest in securing UFC rights. The discussion highlights the challenges faced by traditional broadcasters and the evolving strategies needed in the competitive streaming landscape, particularly concerning major sports leagues like the NFL and MLB.

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