Ep. 125 Your Google Performance Max Update (For 2023) With Brett Curry and Molly Pittman
The Smart Marketer Podcast
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What Are Some Quick Hit Tips for Performance Max?
Marketers are not as creative with audiences and interests, although there's still room for some of that. You need to add your data so you can build an audience or a segment based on what people have searched for recently. And my favorite is to build an audience based on someone's Google search behavior. We found almost without fail, like the campaigns that really scale, perform, hit row as targets, hit CPA targets.
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