The Funnel and Revenue Math w/ Matt Plank (CRO, Rippling)
The Science of Scaling
00:00
Aligning Sales Capacity with Demand Generation Capacity
In this chapter of the podcast episode, they discuss the importance of aligning sales capacity with demand generation capacity. They explain that it's necessary for the demand gen side to equal the sales capacity side in order to maintain the math and make the business work. They also talk about the misconception that hiring more reps automatically leads to more demos and highlight the need to consider hiring costs and quotas.
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