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The Scarcity Principle
craldini: The information that conspiracy theorists adhere to isn't widely available, and therefore, i can imagine my appetite for it becomes that much more intense. What do you think of companies that create an artificial scarcity by limiting the amount of production they engage in? They are creating those circumstances, just like my brother created the situation with three people contending for the same car. Here is craldini reading another passage from the new edition of influence.