The Email Expert Who Sends A $149/mo. Paper Newsletter
The HeyCreator Show
The Power of Controversy
I think you have a trait in common with a lot of the best copywriters and storytellers that I know. They're like more fascinated with humanity and kind of the bigger conversation. That allows them to tap into an understanding of how messages spread, how people think. And similar to you, I think he'll use a dose of controversy sometimes in order to shake things up because he knows it's going to support the crowd.
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