5min chapter

The Bootstrapped Founder cover image

228: Kevin McArdle — The Man Who Changed My Life (and Could Change Yours)

The Bootstrapped Founder

CHAPTER

The Bizarre Idea of Short Live Businesses Versus Forever Businesses

Kevin O'Connell: People think that what they need to build immediately when they start building a business is their forever business. He says businesses should be considered something similar, which means not having to build a forever business. "It's kind of like the cycle of energy in nature, like we have fungi for a reason," he says.

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