
How to Be a Better Storyteller
Creative Confidence Podcast
00:00
What's Your One Big Idea?
"We want to bring the reality when we're when we're touching in deep human stories," she says. "That one big idea is just as important in a single frame of a banner ad or a talk that you're giving it to." The company has started coining this phrase: ' scarce fire' for clients who don't know what to do about an emotional issue.
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