Positioning with April Dunford cover image

Rethinking Sales Strategies for Modern Markets with Loren Padelford

Positioning with April Dunford

CHAPTER

The Role of Sales Teams in Modern Markets

Exploring the relevance of sales teams in a world where products could ideally sell themselves, the chapter discusses the evolution of self-service options and changing customer preferences for interaction. It emphasizes the pivotal role of salespeople in guiding decisions, the origins and requirements of product-led growth (PLG), and uses Shopify's experience to illustrate the importance of sales teams in completing high-ticket transactions.

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