5min chapter

Marketing Against The Grain cover image

How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)

Marketing Against The Grain

CHAPTER

Discussion on AI Content Challenges and the Shift Towards Creator-Led Marketing

Exploring the shift towards video content by individuals on platforms like Instagram and YouTube, highlighting the shift from company brands to trusted individuals as brands. Discussing the necessity for companies to embrace creator-led marketing for better engagement and relevance.

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