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2: Rob Weinhold | The Art of Crisis Leadership
The Jordan Harbinger Show
Crockpots and the Heisman
Crockpot had a decision to make. Do they come out and say this is ridiculous? This has never happened in 50 years. They partnered with the event versus gave them the Heisman or the stiff arm. Tide Pods, you know, another example, Tide in and of itself, I think they actually had a child very tragically choked to death a few years ago on one of them. It's such a miracle because usually you think, wow, when this brand gets this hit, they're so screwed," he says.
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