10min chapter

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Episode 559: Hot Take: Brokered Deposits Join the Eras Tour

Breaking Banks

CHAPTER

Evolving Dynamics of Customer Acquisition in Finance

This chapter explores the shift in customer acquisition strategies within the financial sector, emphasizing the importance of delivering value to attract clients organically. It discusses the impact of rising interest rates, the need for banks to adapt their funding strategies, and the challenges posed by new regulations and technology. Additionally, it critiques the FDIC's proposed changes regarding brokered deposits, advocating for a more nuanced regulatory approach in addressing risks associated with third-party arrangements.

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