The Electric Ear Splitters - First Riddle

"This is a story riddle. And this is one of my favorite types of riddles," he says. "We have to assume the electric ear splitters are in this universe that this story takes place in or like the Beatles." He asks: Why don't they just use normal names like Kevin and Susie? Or why do they call themselves Electric Ear Splitters instead of Rolling Stones? The answer, it turns out, has nothing to do with music at all.