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What if you never had to stress about charging for your content again? In this episode of People Magic, Gina Bianchini unpacks how creators can confidently go from free to paid—without alienating their audience. Learn why it’s not about your content, but about helping people through life’s key transitions. Discover Gina’s 9-pillar framework for building a thriving, paid community that delivers real results.
TIMESTAMPS
(00:00) Introduction
(00:15) Why charging doesn’t mean cutting off your free audience
(01:30) The shift: Don’t charge for free content—offer something new
(03:00) The real reason people pay (and what they’re paying for)
(04:15) Engagement is higher when people invest
(05:30) How to frame your offer around a life transition
(06:20) Monthly themes, weekly calendars, and daily engagement
(07:00) Pricing with the 3 Rs: Results, Replacement, Respect
(09:00) Critical traps to avoid when going from free to paid
(11:00) Your role isn’t to be the center—it’s to host the party
(12:00) Start with 30 people at $48/mo and grow from there
(13:30) Why People Magic Profit is free—and how that fits into the model
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