Inflation has obviously become a bigger deal in the economy over all. So let me ask you about costs. The price of meat began rising back in the early pandemic days. So that's going up. Does that offer a competitive advant for plant they speek, look, animal protein is very inefficient protein,. We have long term contracts in place for our textured vegetable protein and our heam. And so we've been able to combat inflation, luckily. You've seen beef prices go up anywhere from ten to 12 to 14%. So i do think it will help the whole value proposition. Sure, we'll be back in a moment afterward, from our premier brandpartner, capital
What’s the difference between an activist brand and an active brand? Impossible Foods CEO Peter McGuinness says that acting on your values defines a business — from climate change to Roe v. Wade. To unleash the next wave of growth for plant-based meat purveyor Impossible, McGuiness is rethinking how the whole category presents itself, taking aim at what he calls “safe and lame” approaches, partnering with the likes of Billie Eilish, and targeting the $1.4 trillion global meat industry.
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