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How to Build Authenticity in Your Fundraising Process
Madrona: I think in many ways, you're getting to see what it looks like when people don't think they're being watched. Like, you get to see into a business's communication funnel in a way that I just, I don't think is even possible in a traditional way. Madrona: Having the opportunity to build that authentic means, it's not performative. It's something that is spur of the moment. And it being like hard data.