Yes, friend, you can be successful with wholesale without exhibiting at trade shows. This is a question that I frequently hear from our Paper Camp students and today’s guest is a shining example of how slow, intentional growth without trade shows leads to success.
Today’s guest is Paper Camp Alum & Advisory Board member, Katie Hart of Odd Daughter Paper Co. Katie launched Odd Daughter in 2013 as a side hustle. The brand evolved into a thriving product brand whose revenue primarily comes from wholesale and her products are sold in stores throughout the world.
This was such an inspiring conversation that I decided to break it up into two parts. On today’s episode, which is part 1, Katie shares how Odd Daughter got started, the intentional decisions she’s made along the way to make her business growth more sustainable, and we talk about her decision to exhibit at her first wholesale trade show in 2023—after 10 years of successfully scaling wholesale.
Today’s episode is brought to you by our free, on-demand wholesale audio series. In this audio series, I’ll walk you through the biggest mistakes and most common questions folks have when they are starting and scaling wholesale—so you don’t make the same mistakes myself and others did. You can binge this audio series in less than an hour and you can listen on the go in your favorite podcast player. No fluff here, just concrete action steps and answers to help you simplify and strengthen your wholesale sales.
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You can view full show notes and more at prooftoproduct.com/304
Connect with Katie Odddaughterpaper.com
Instagram: @odddaughterco
TikTok: @odddaughterco
Mentioned in this episode:
Paper Camp
