I Love Marketing

Dean Obeidallah: I Love Marketing started out as a conversation between me and my friend Dean. We both studied direct response marketing around the same time but we didn't know each other. It wasn't until many many years later that we actually realized what we learned from books like Claude Hopkins scientific advertising. The two of them decided to start recording their conversations and just putting it out there. They now have 75 episodes on iTunes with tens of thousands of listeners every day.