This chapter emphasizes the significance of honesty and transparency in digital sales communication, stressing the avoidance of deceptive tactics. It underscores the impact of personalized messages and genuine connections in building successful sales relationships.
In a classic episode of Weekend Conversations, Elevate Podcast host Robert Glazer and producer Mick Sloan discuss the rise in automated communication tools and social networking platforms, which have exchanged quality of relationships for quantity. They discuss the rise in gamified communications, spammy emails, and a better way to build and foster relationships.
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