SaaStr 433: What It Really Takes to Have Your Marketing Team Deliver Pipeline and Revenue with Latane Conant, CMO @ 6Sense
The Official SaaStr Podcast: SaaS | Founders | Investors
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How to Make Sure Your Sellers Are the First Dogs to Engage
In our typical Mojo, which I talked about, we're either too early or too late. When accounts go from learning to wanting to engage and have you, your company, your sellers, be the first people that they engage with? That's the sweet spot. And again, it's anonymous and known. It's a buying team. It's no emotion,. It's AI, just math. But assume you're free from MQL. I'm going to give you on break the chains. I'mgoing to give you all the six QA. You're going to know exactly where buyers are. The best buyers for you are in your buying cycle. We believe everyone said that
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