5min chapter

The Colin and Samir Show cover image

We interviewed YouTube employees about Shorts monetization

The Colin and Samir Show

CHAPTER

Is There a Correlation Between Shorts and Long Form Videos for Channel Growth?

Todd: What will slash is the correlation between shorts and long form videos for channel growth and monetization? Is there a correlation? Can a creator focus more on one and still be successful or is both more successful? Todd: There's a few interesting things to share here. When we first started out with shorts in the early days, there were some users that really started leaning into watching them. And inadvertently, their home recommendations started getting taken over by short form video. But then recently, we started working with the core recommendations team at YouTube that focuses on long form and really starting to build a bridge there. It's an interesting area because it's not like everything that you enjoy in shorts,

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