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From Blacksmith to Billionaire: The Making of Patagonia’s Ethos

The Eric Ries Show

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Mission Transmission at Patagonia

This chapter examines Patagonia's unique approach to mission transmission, highlighting its commitment to internal coherence and external integrity in building a strong company ethos. It discusses the challenges of balancing traditional management practices with a founder-led culture focused on ethical supply chains and environmental advocacy. Through the lens of servant leadership and innovative strategies like Project Chacabuco, the chapter illustrates how Patagonia seeks to maintain its values amid external pressures and evolving market dynamics.

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