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How Do You Accelerate Trust Relationships?
The challenge for a startup is really establishing that minimum threshold of trust so that people will try this service out. If you're taking one X from the consumers, give them back 10X. The consumer needs to feel value very quickly, right in the DZ or D1. That's where the big hurdle was and drop off. But against that fan number, what we gave back to the consumer was very quickly. In a few minutes, his financial life, right? And if you were to do these actions, this is the value which will come to you.