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Why Gen Z are giving up booze

The Story

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The Positive Story of Young People Worried About Their Futures

Young people are taking much more responsibility for their own lives. This is what we were asking of young people 20 years ago to be less reckless, to take more responsibility. The pandemic has definitely exacerbated some of those trends. It kind of sits alongside things like climate change and the various economic worries we've had over the last 15 years as a recognition that risk is just suffused throughout society now.

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