American Ivy: Chapter 6
Articles of Interest
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Ralph Lauren and the Aspirational Apparel
In the 90s, Ralph Lauren did not intentionally release anything that was meant to look like streetwear. Tommy Hilfiger pulled back and they regrouped and they reconstituted in Europe. Now when you fast forward to today, everything is completely different. I think Polo Ralph Lauren has always been made for working class, poor people to feel a bit of wealth.
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