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PPC Essentials Part 4: Conversion Tracking—A Guide to Optimizing Your PPC Strategy

Collective Clicks: Digital Marketing for Real Estate Investors

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Utilizing Call Tracking Software for Detailed Source Attribution and Lead Conversion

This chapter discusses the significance of call tracking software in identifying the origins of incoming calls from various platforms and swapping out webpage numbers for source-assigned numbers. It explores tools like CallRail and dynamic number pools, highlighting the benefits of tracking calls from ads to improve lead conversion.

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